Portfolio of Work

As streaming catalogs continue to expand, customers increasingly face a paradox:  They want more choice, but too much choice makes discovery harder.  Conversational Experiences explores how natural language interactions could simplify content discovery within HBO Max.  Rather than requiring users to know exactly what they want to watch and navigate traditional search interfaces, the initiative [...]

The objective of the short-form project is to increase key engagement metrics by leveraging short-form content to drive click-through conversions to the long-form. By developing algorithms that weave a stream of familiar titles and introducing unknown, users can thumb through hundreds of clips and moments to uncover old favorites and discover new friends. The Challenge [...]

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The SportDog Brand™ Fieldsentinel™ is the first e-collar that includes a dog health alert sensors, designed to give hunters and other sporting dog enthusiasts peace of mind, while doing risky things with their best friend.  As the design lead for the project, I lead a cross-functional team who collaborated with engineers, product managers, marketing, customer [...]

PromoterOps is a SaaS application aimed at giving concert promoters a way to manage booking in multiple venues, keep organized and get a leg up on the competition. Packed with vital scheduling, management and research tools, PromoterOps is a role-based (domain driven) application for people with differing responsibilities - from a booker to administration to [...]

VenueOps VenueOpps is a Saas product developed by EventBooking for the convention center, stadium and arena market. Designed around specifically around the needs of that market, VenueOps provides a  great deal of role-based functionality to it's users. Although the features are rich and the problems it solves are complicated ones, the software is easy to [...]

Flying Tee, a multi story driving range, contracted with Result Stack to take over an over-budget and behind schedule technology project for their flagship facility opening in Tusla, Oklahoma. We were brought on to lead the user experience and design for multiple pieces of the puzzle: A front-of-house app for booking customers into bays, the customer-facing  in-bay software, [...]

Vortext Analaytics contacted me to redesign the look and feel - the visual branding- of their core piece of software. Their existing software for analyzing and modeling healthcare data was going through a transformation in functionality and scope and wanted a product that was friendly but let the power of the software shine through. We worked through [...]

EventBooking provides software as a service to over 700 convention centers, arenas, theatres and clubs across the globe. The software is used for scheduling live entertainment, meeting and special events. When I came on board, there had been a storied past of scattered brand and marketing initiatives - it was clear that we needed to find the [...]

The Problem The Redesign of the HGTV.com web site originated in the need for a new platform- the existing CMS was antiquated at best. Each of the brand sites (HGTV being one) was operating off a different version of the existing platform which meant that, in order for a feature to be implemented on each site, [...]

Made + Remade, the blog of DIY Network was ready for a transformation. For too long the blog was a place to find content about new tool trends and similar content. the problem being that the audience for DIY Network had trended toward the female gender and was trending younger in some segments. The team was [...]

I loved working on DIY Network. On the heels of the HGTV Redesign, DIY Network too was slated for a complete overhaul. As the lead designer on the project, I started working with the network's marketing department months ahead of schedule so the design team could better understand who the target audience was. They had [...]