Made + Remade, the blog of DIY Network was ready for a transformation. For too long the blog was a place to find content about new tool trends and similar content. the problem being that the audience for DIY Network had trended toward the female gender and was trending younger in some segments. The team was embarking on a mission to make the blog lively and instructional and focus on celebrating making. Perhaps one of the most unified teams I have ever worked on, we all had a singular mission and were all working together.
The project as a whole encompassed market research, user experience, content strategy, information architecture and branding. As the lead designer, I was engaged every step of the way – including content creation (read some of my content).
The efforts resulted in an +300% increase in page views year almost immediately.
