FINELIVING NETWORK

As a way to increase page views and time spent on the web site, fineliving.com developed a series of IQ Quizzes that lead the user through a series of questions and gives the user an opportunity to find the answer in a corresponding article. The first quiz was so successful that it almost doubled page views during the release month.

My role in the project was to design the framework on which the IQ’s sit, art direct visual designers in the creation of the visuals and ad units for each quiz, and work with developers to build and QA the quizzes.

The Spas:Fine Living IQ was designed by tubatomic.