Vortext Analaytics contacted me to redesign the look and feel – the visual branding- of their core piece of software. Their existing software for analyzing and modeling healthcare data was going through a transformation in functionality and scope and wanted a product that was friendly but let the power of the software shine through. We worked through type, colors and general layout then focused on specific components – making improvements to the usability as we went. A style guide was produces to document the direction of the product as a whole.
The end result of the project was a friendly and inviting interface for their software and a new position within the company for a user experience designer to boot.