Design is a most curious profession. Every designer is different. We are defined by the types of jobs that we do and the industries that we service. Some designers create signage, others create ad campaigns, others work strictly in multimedia. Some are illustrators. Some are photographers. Some are good at writing. Some designers work with a large team of people, while others work independently.

Although designers are separated by differences, there is one thing that we all have in common: the ability to create a product that will affect your business. The real divisions are whether or not the products we create are developed through informed decisions and whether or not the impact that our products is positive or negative.

This is where I come in. I have had the opportunity to experience the breadth of the design profession, and have come to understand the importance being able to see the big picture while focusing on the details of creating successful designs.